Anja Lambrecht

Anja Lambrecht is Professor of Marketing at London Business School.

Professor Lambrecht does empirical research focused on digital markets. She has studied questions related to platform design, including spillover effects on and across platforms. She has also examined how firms use targeting, advertising and pricing in digital markets and their effects on consumers. This includes questions at the intersection of privacy and digital marketing.

She has received numerous awards for her academic research, including the William F. O’Dell Award that recognizes significant long-term contribution to marketing theory, methodology, and/or practice. She currently is an Associate Editor at Marketing Science, Management Science and Quantitative Marketing and Economics.

Professor Lambrecht currently serves as an independent Digital Expert for the UK’s Competition and Markets Authority (CMA). Prior to her academic life, Anja Lambrecht worked as consultant at McKinsey & Company in Germany.