Behavioral Insights

ETA practice

Technology-driven market expertise, experimental techniques, and theory combine to help our clients accurately assess consumer behavior and perception.

About

Our Behavioral Insights practice tests consumer behavior across legal domains to gain quantitative insights on a range of product selection and usage decisions.

Capabilities

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Consumer behavior and perception assessments

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Behavioral theory and decision mapping

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Application of behavioral science and theory across legal and advisory practice areas

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Quantification of learning and behavioral switching costs

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Knowledge and experience across verticals like software platforms, ad tech, search engines, and more

Dan Sarel

Miami Business School at the University of Miami

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Michael A. Kamins

Stony Brook University

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Highlighted experts

Select leaders

Jeff Marowits

President, Client Services

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Stefan Hunt

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Case studies

How we help our clients achieve their business goals.

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In the news

News & Publications

Behavioral Insights

Downloadable Brochure: The UK's New Consumer Enforcement Regime – What evidence and analysis will be used by the CMA and how firms can respond

October 24, 2024

CoreAI;Antitrust & Competition;Economics

Renowned Economist Dr. Susan Athey Joins Keystone Strategy as Chief Scientific Advisor

September 18, 2024

Healthcare and Life Sciences;Information Strategy, Risk and Regulation (ISRR)

Revolutionizing Clinical Trials with AI

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