Keystone Modernizes Its Brand to Reflect Expanding Team and AI Tech Services

New York, NY (October 18, 2024) – Keystone today rolled out a new website and brand that recognizes AI and machine learning capabilities as the future of business, and doubles down on its founding philosophy of using technology, economics and business strategy to solve the most complex challenges facing modern companies. The new branding reflects the firm’s growth and its expansion of tech-driven service offerings for Fortune 500 companies, government agencies and law firms.

Introduced last year, Keystone’s CoreAI group has become one of two key divisions within the firm, alongside its Global Economic and Technology Advisory (ETA) group. Keystone’s CoreAI business unit, which develops operational and commercial AI solutions for enterprise clients, has significantly added to its ranks of leading data scientists, software engineers and economists, and has been retained by several blue-chip clients across the manufacturing, retail, healthcare, and CPG industries

“New AI models have radically changed industries and the way businesses compete. Whereas organizations were once concerned about cloud computing in the early 2000s, today they are grappling with challenges like causal inference and responsible pricing,” said Marco Iansiti, co-founder and chairman of the Board of Directors at Keystone and the David Sarnoff Professor of Business Administration at Harvard Business School. “Our firm has been deeply rooted in the tech industry since its founding, having served as a key adviser in many of the landmark antitrust cases of the 21st century. The rebranding of our firm and expansion of AI services is a natural extension of our expertise in business transformation. It also signals the continued focus on our distinct combination of skills – which we’ve long leveraged to support high-stakes litigation – in delivering on the promise of CoreAI,” said Iansiti.

According to Gartner, 92% of surveyed technology buyers said they plan to invest in AI tools in 2024. The research firm anticipates AI software spending to grow to $297.9 billion by 2027, up from $124 billion in 2022. While AI spending is currently driven by generative AI products, business leaders’ expectations are shifting toward built-in AI functionality. Keystone anticipates the next phase will be defined by CoreAI, a service that provides pre-trained foundation models, custom-built algorithms, and personalized tools that automate operational decisions and optimize commercial functions.

Embracing this vision, Keystone has become one of the earliest adopters of operational AI among economic consultancies. It has built an impressive team of multidisciplinary experts to help guide and advance its CoreAI science and service offering, including Devesh Mishra, President of CoreAI and former Vice President of Global Supply Chain at Amazon, Patrick Bajari, CoreAI’s Chief Economist and former Chief Economist of Amazon, and Susan Athey, Keystone’s Chief Scientific Advisor and former Chief Economist for the U.S. Department of Justice Antitrust Division. Since its launch, CoreAI has supported pharmaceutical leaders, ecommerce giants, CPG manufacturers and other clients in automating decision-making in supply chain optimization, forecasting, customer attribution, and more.

The firm’s widely respected ETA division, which has advised the world’s largest technology companies, law firms and government agencies in some of the most consequential legal cases since 2003, also benefits from these newly expanded AI-driven capabilities. The technology complements the team’s existing advanced AI/ML techniques and enables more complex and detailed econometric analyses used to craft winning legal arguments in cases spanning antitrust and competition, intellectual property, finance and tax, information security, and more.  

“Our business has reached a significant milestone and exciting inflection point with the introduction and rapid growth of CoreAI,” said Greg Richards, CEO and co-founder of Keystone. “This most recent evolution of our business solidifies our position at the forefront of tech-driven services firms, and enables us to continue offering cutting-edge solutions to help our clients compete in the age of AI.”

To learn more about Keystone’s new brand and tech offerings across its CoreAI and its ETA divisions, visit www.keystone.ai.

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‍About Keystone

Keystone Strategy, LLC (“Keystone”) is the leading strategy, economics, and technology consultancy providing AI-driven services to large companies, government agencies, and law firms. Since 2003, it has helped organizations address complex, often unprecedented challenges presented by emerging technologies. The firm builds, operates, and transfers enterprise AI solutions that automate and optimize operational and commercial decision-making. Keystone also supports clients in high-stakes legal cases and regulatory matters by delivering economic analysis and expert witness testimony. Keystone boasts a roster of hundreds of top academic experts in applied economics, data science, AI and the digital and innovation economy, supported by more than 200 professionals. The firm has offices in New York, San Francisco, Boston, Seattle, and London. Learn more about Keystone at www.keystone.ai.

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Media Contact

Rob Chedid
Head of Marketing and Communications
Marketing@keystone.ai