Keystone President Jeff Marowits Moderates Panel on Transfer Pricing and Brands

This year, the International Trademark Association (INTA) hosted their Annual Meeting Live+ both virtually and in Washington, D.C. As a part of its education track named "The Business of Brands," Keystone President Jeff Marowits moderated a panel on "Transfer Pricing and Brands (Ownership and Valuation)." The track at the annual meeting on "The Business of Brands" highlighted the importance of understanding the entire ecosystem of Brands, noting "brands don't exist in a vacuum." This marketplace includes all types of businesses, both large and small, so it's necessary for brand legal practitioners to understand the various needs within the marketplace. INTA has designated this educational track with the purpose of addressing and spotting a variety of issues that arise within the business of brands in order to help legal practitioners stay abreast to the shifts in the marketplace. The track covers topics such as protection and enforcement of IP rights to commercialization of brands (e.g., licensing, brand valuation and evaluation, M&A, bankruptcies, trademarks as a source of capital, and IP and taxation), effective brand use across traditional and non-traditional media—among others. According to IP industry outlooks, transfer pricing—the internal mechanisms by which global firms share IP—has become a hotbed for disputes about the value of brands and the integrity of ownership regimes. Transfer pricing disputes can provide a look at how decisions may be viewed under the critical eye of high-stakes litigation. In the Transfer Pricing panel, Marowits appears alongside fellow panelists Miriam Fisher (Partner at Latham & Watkins), David Franklyn (Executive Director of the McCarthy Institute), Susan Ryba (Partner at Baker Mckenzie), David Farhat (Partner at Skadden), and Krista Holt (Managing Director at Econ One Research), to discuss key brand issues revealed in transfer pricing disputes. An on-demand video recording of the panel is available for attendees of the INTA Annual Meeting. At their annual meeting, INTA also announced their new Global Brand Transactions and Tax Subcommittee, chaired by both Marowits and Holt. About the International Trademark Association The International Trademark Association (INTA) is a global association of brand owners and professionals dedicated to supporting trademarks and complementary intellectual property (IP) to foster consumer trust, economic growth, and innovation, and committed to building a better society through brands. Members include nearly 6,500 organizations, representing more than 34,350 individuals (trademark owners, professionals, and academics) from 185 countries, who benefit from the Association's global trademark resources, policy development, education and training, and international network. Founded in 1878, INTA, a not-for-profit organization, is headquartered in New York City, with offices in Beijing, Brussels, Santiago, Singapore, and Washington, D.C. Metro Area, and a representative in New Delhi. For more information, visit inta.org. About Keystone Keystone Strategy, LLC (“Keystone”) is a leading innovative economics, technology, and strategy consulting firm dedicated to delivering transformative ideas and cutting-edge solutions to Fortune Global 500 companies, top law firms, and government agencies. Our unique expertise in technology-led strategy, AI-driven digital transformation, product development, healthcare, finance, antitrust, and litigation enables us to create bold strategies that have far-reaching implications on business, consumers, and public policy. We leverage a unique combination of strategic insights from the world's leading industry and academic experts with the practical expertise of our accomplished professionals to deliver extraordinary impact for our clients. Learn more about Keystone at www.keystone.ai or www.keystonestrategy.com.