Rob Chedid

Head of Marketing and Communications

Rob Chedid is the global head of marketing and communications for Keystone. He joined the firm in March 2024 from BlackRock, where he most recently led marketing for the US Digital Wealth function across integrated marketing strategy, paid media campaign orchestration, sponsorships and co-marketing partnerships, PR and activations, influencer engagement, event marketing, and executive visibility initiatives.

In his previous role at BlackRock, he led paid marketing in the US for iShares, the exchange-traded fund brand, across 400+ products. Prior to BlackRock, Rob spent nearly a decade working at top advertising and marketing agencies and consultancies in roles across strategy, client management and business development. He has worked in a number of industries including financial services, healthcare, packaged goods, and retail.

Education

B.S. in Business Administration from Georgetown University